Epicurious Thanksgiving Recipe Finder
An interactive recipe finder built around what's already in your kitchen. It grew into a Pantry Recipe Finder with over 120K views.
Role: Project Lead
Design: Lily Boyce
Client: Epicurious
Result: A follow-up Pantry Recipe Finder with 120K+ views
View the Thanksgiving finder →
View the Pantry finder →
The problem
This project came about during the pandemic, when people didn't want to leave home to go grocery shopping. A tool that helped them make meals from what they already had on hand was especially enticing.
My role
I led the project, working with designer Lily Boyce.
Key decision: interactive by design, not another search box
The finder was purposefully interactive and used non-traditional search methods. If readers just wanted to search, they could have used Google. Instead, they choose a meal category and an ingredient and see the recipes that match, so finding a recipe feels like exploring rather than typing into a search bar.
The outcome
The format was successful enough that Epicurious wanted an updated version for pantry staples, which our team also built. The Pantry Recipe Finder has over 120K views.
How it works
Choose a meal category and an ingredient.
See recipes that match your search.
During the COVID-19 pandemic, Epicurious saw an up-tick in searches for recipes that can be made with whatever is on hand. To date, the Pantry Recipe Finder has over 120K views. See it here.